What is a personified commercial?

Personification in advertising gives your audience someone to associate with, rather than a list of features or even a cool logo. With these examples in hand, you have the tools to start to develop a face for your own brand.

Why do advertisers use personification?

Such personification, when embedded in an ad, appears to lead to more positive emotions, more positive attributions of brand personality, and greater brand liking.

Can you personify a business?

Your business can see many tangible benefits by personifying your brand, as long as you do it authentically. Here are some ways in which personification can benefit your brand: Associates real people with your business. Consumers prefer interactions where a real person is on the other end of the conversation.

How can brand personification be used to promote a product?

Brand personification is a projective technique where people think about brands as if they were people, and describe how they would think and feel. Research suggests that personifying a brand and giving the brand distinct human qualities will help people connect better with the company.

What is Nike’s brand personality?

Nike-as-a-person would be exciting, provocative, spirited, cool, innovative, aggressive, and into health and fitness. Since the 1980s, Nike has been endorsing the very best athletes across a wide variety of sports. In this way they portray Nike’s persona as exciting, provocative, innovative and durable.

What is Chick Fil A brand personality?

In a Zion & Zion study ranking 26 major QSR chains on brand personality, Chick-fil-A ranked the highest on sincerity, excitement and competence. The study also tested for two additional personality dimensions: sophistication and ruggedness. ​ Chick-fil-A also ranked second in sophistication.

What is Disney’s brand personality?

I would summarize Disneyland’s brand personality as family friendly, wholesome fun for all ages. The company has been communicating the idea that Disneyland is the “happiest place on earth”(Walt Disney) for 60 years through Walt Disney’s creative ideas and imagination.

What is Apple’s brand voice?

Apple’s brand voice consistency conveys confidence, quality and intimacy. Apple’s been the company to look up to in terms of setting themselves apart from their competition. Everyone feels welcome and many feel spoiled by owning their products.

What is the brand personality of Coca Cola?

Brand personality examples: Coca-Cola brand personality This soft-drink brand is the perfect combination of sincerity and excitement, funnelling the cheerful joy and honesty of sincerity through its social media campaigns and advertisements, such as the “Share a Coke” campaign.

https://www.youtube.com/watch?v=ntFXuyTT0PA