How big is the sports drink market?
The Global Sports Drink Market Size was valued at USD 24.44 billion in 2021 and is likely to reach USD 32.61 billion by 2027, garnering a CAGR of above 4% during the forecast period (2022 – 2027)….Recent Developments in Sports Drink Industry:
| REPORT METRIC | DETAILS |
|---|---|
| Base Year | 2021 |
| Forecast Period | 2022 – 2027 |
| CAGR | 4% |
Who is the target market for sports drinks?
youngsters
At present, youngsters are the main target customer of the sports and energy drinks. However, the customer base is expected to widen to adults including women and children.
What sports drink is most popular?
Gatorade
Gatorade dominates the U.S. sports drink category, holding a 72.1% market share of retail sales, according to Euromonitor. Coke’s Powerade falls in a distant second, with a 16.1% share.
Which drink is best for fitness?
YOU MIGHT BE INTERESTED IN…
- Water. “Water is the perfect thing for hydration,” Mansfield says.
- Vitamin water. It’s like water, but much more expensive, Mansfield says.
- Sports drinks.
- Fruit juice.
- Energy drinks.
- Coconut water.
- Milk or chocolate milk.
Who is the leading company in the sports drink industry?
By Brand Analysis Gatorade is expected to hold a major global sports drink market share. This brand holds around 70% to 80% of the share in the global sports beverage industry.
Which sports drink has the largest market share?
Gatorade takes the largest share of the US sports drinks category at 67.7%, followed by Powerade at 13.7% and BodyArmor at 9.3% (Euromonitor figures for 2020). PepsiCo and Coca-Cola, therefore, dominate the market accounting for an 81% share together (and a 91% share if BodyArmor was included).
What is the market for sports drinks?
The global sports drink market size was valued at USD 22.37 billion in 2018, expanding at a healthy CAGR over the forecast period. Sports drinks are beverages that help athletes replace electrolytes, energy, and water before, during, or after a competition or training.
Who is the audience for energy drinks?
Abstract. The consumption of energy drinks is rapidly increasing, as demonstrated by their large market growth. The targeted demographic group is teenagers, young adults, 18 to 34 y old; although expansion into nontraditional markets is also occurring.
What are the top 5 sports drinks?
Top 50 Scanned: Sport Drink beta
| Popularity | ||
|---|---|---|
| #1 | Powerade, Mountain Berry Blast Xion 4 | 80 Calories |
| #2 | Sports Drink, Mixed Berry Powerade | 0 Calories |
| #3 | Sports Drink, Fruit Punch Powerade | 80 Calories |
| #4 | G Gatorade Frost, Glacier Freeze Gatorade | 80 Calories |
Who is Gatorade’s target market?
Gatorade’s primary target demographic is athletic males in the 25-34 age category. Since 2010, Gatorade has been looking to expand its audience. It may be considered a sports drink, but what do we actually define as a sport? The goal for Gatorade is to continue delivering growth in the 4-6% range.
Is the energy drink market growing?
Global energy drink sales are estimated to reach $53.1 billion by the end of 2022 and are expected to grow by 7.2% between 2022 and 2027.
How are energy drinks marketed?
The Energy Drinks Market is Segmented by Product type (Shots, Drinks, and Mixers), Packaging Type (Bottles and Cans), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Retail Stores, Specialist Retailers, and Other Distribution Channels), and Geography (North America, Europe.
Which brand of sports drink is the best?
Best Overall: NOOMA Organic Electrolyte Drink NOOMA takes the top pick among sports drinks. The plant-based sports drink is USDA-certified organic, non-GMO, and vegan friendly. Unlike many other sports drinks, each ingredient on the label is easy to read and comes from real foods.
What is gatorades marketing strategy?
Our marketing strategy at its core is to connect with consumers, which are competitive athletes, and help ensure that we’re educating them so that they understand our product and brand. We also want to inspire and motivate with our storytelling.
How many sports drinks are sold each year?
The sales volume of the sports and energy drinks category amounted to 4.31 billion cases worldwide in 2019. In the U.S. alone, the sales volume of sports drinks amounted to over one billion 192-oz.
Which energy drink has the most market share?
Red Bull
Red Bull market share was 43% of the Energy Drinks market in 2020. Red Bull has the highest market share of any energy drink in the world.
Who dominates the energy drink market?
North America dominated the energy drinks market with a share of 34.3% in 2021.
What is the highest selling energy drink?
This ranking shows the leading energy drink brands in the United States in 2021, based on sales. In that year, the leading energy drink brand in the United States was Red Bull, based on generated sales of about 3.26 billion U.S. dollars.
Is the fit&active drink mix a regular buy?
The Fit & Active Drink Mix is a Regular Buy, which means it’s in stores year round. The drink mixes come in four flavors: lemonade, raspberry lemonade, fruit punch, and iced tea with lemon.
Why choose fit&active products?
With complete transparency in regards to its nutritional facts, Fit & Active products are made for a healthier you. Fit & Active products are perfect for anyone looking for foods that support weight loss, snacks to enjoy after workouts, or quick and healthy meals to eat on the go.
What is the functional beverage market?
The functional beverage market includes energy drinks, fortified juice, sports drinks, dairy and dairy alternative drinks, and others, which include enhanced water, ready-to-drink (RTD) tea, and coffee. By sales channel, the market is segmented into supermarket/ hypermarket, health stores, convenience stores, internet retailing, and others.
What drink mix does Aldi sell?
Fit & Active On The Go Drink Mix is Aldi’s take on the popular name-brand Crystal Light. These individual drink mixes come in four flavors: iced tea with lemon, lemonade, raspberry lemonade, and fruit punch.